In 1830, at the end of the Edo period, the current Tsunoda Seibee Shoten was established as a specialty store of Kishu lacquerware.During the Kan Ei period (around 1620), Tsunoda Seibee, the merchant who the company was named after, sold lacquerware between Kishu and Edo. Then, during the time of Seibee the second, it is said that the first store was built.

In 1918, there was a national rice shortage. During the crisis, an angry mob set fire to the Seibee home and store. So, although we have a long history, all records of it was lost in the fire. Although, we lost the details of our past, we carry on our tradition through our current shop built after the fire and located in present day Kishu Higashi. It is operated by Tsunoda Seibee, seventh generation descendant of the founding Tsunoda Seibee family.